9.30am – Developing Your Style and Portfolio – Niall Horton-Stephens

Niall founded and runs Horton-Stephens, London’s leading photographer’s agent for over 20 years. If you want to be inspired, check out their website and take a look at the work produced by the photographers they represent.

Niall knows a thing or two about what you need to have in your portfolio to impress a client. He will talk about developing a style, how to specialise and what your portfolio should contain.

11.00am – Getting Your Work Seen, Finding and Keeping Clients – Andrew Mason

Andrew is the founder of 36exp Photography, and a professional portrait photographer. He is in charge of all digital marketing and promotional activities for 36exp including website development, SEO, customer relationships and social media.

Andrew will talk about ways in which you can find clients and keep them coming back, how you can stand out from the crowd, and ways in which you can get your work seen by your target market including getting found on-line, website creation, networking, email marketing, and keeping track of customers.

12.15pm – Non-Creative Considerations – Andrew Mason

This session is on tax, insurance, paying yourself and all that very important stuff to keep yourself afloat and make sure you’re above board and legal. Don’t slope off for lunch early, this is important.

1.00pm – Lunch and Networking

2.00pm – How I Made It As a Pro Photographer – Rossella Vanon

Rossella Vanon is an award-winning, internationally acclaimed fashion and beauty photographer. Rossella has worked alongside some of the most professional teams in the industry and has built an extensive client list over the years, with her work is published in many national and international magazines.

Rossella will tell her story of how she turned her passion and talent for photographer into a successful career. She’s tell you what’s needed to make it as a photographer.

3.00pm – 5.00pm Promotion and Marketing for Photographers – Mark Weeks.

Mark Weeks is a commercial photographer who, for over a decade, has been building lasting business relationships based upon mutual confidence and trust. His clients include Microsoft, Google, Kinleigh Folkard & Hayward, M&S, and Hardy Amies. Mark has taught business skills and marketing courses at the Art Institute of Seattle and most recently at Central St. Martins.

In this interactive session you’ll learn how to create a brand for yourself, how to identify and target prospective customers, and how to produce effective marketing materials. You’ll also learn about the fundamentals of planning a successful photography business.